About this role
Own our growth marketing strategy across paid, organic, and partnership channels to drive merchant acquisition.
Responsibilities
- Plan and execute multi-channel growth campaigns
- Manage Meta/Google ads budget and optimization
- Drive SEO and content strategy
- Track and report on CAC, LTV, and conversion metrics
- Collaborate with product on landing page optimization
- Manage relationships with fintech ecosystem partners
Requirements
- 3+ years in growth/performance marketing
- Proven experience scaling B2B SaaS user acquisition
- Strong analytical skills (GA4, Mixpanel, or similar)
- Experience with Meta Ads Manager and Google Ads
Nice to have
- Experience marketing to African SMEs
- Knowledge of Nigerian fintech ecosystem
Benefits
- Remote work
- Competitive salary
- Latest equipment